Fan Behavior

Consumers engage with live events differently today. They buy on their terms, at their price, often the day before or the day of the game. Long term and planned commitments from fans are fewer and far between, especially for the younger generations with disposable income – Millennials and Gen Z.

URGENCY of Purchase Takes Place Right Before Event

Millennials & Gen Z Represent the Largest Segment of Live Event Attendees

  • of NBA fans are Millennials or Generation Z – Forbes
  • of Millennials search for live events on their mobile device
  • of Millennials make their live event purchases on mobile
  • Millennials are 40% more likely to look for tickets on multiple websites before purchasing

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