Industry News

  • FanDuel And DraftKings Are Ready For Super Bowl 57

    (Forbes) It’s that time of the year again. Super Bowl LVII is upon us, and frequent bettors are chomping at the bit to secure their Super Bowl betting squares at their local Super Bowl party. Personally, I’ve secured two squares and eagerly anticipate being winner-take-all—though that’s never happened to me before, but one can dream of winning each quarter and the final score.

  • 110 Million Brand Fans Can’t Be Wrong: Lessons From The NFL

    (Forbes) My ESPN fantasy team, Skyy’s The Limit (named after Kansas City Chiefs’ rookie Skyy Moore), has ended the season with a league victory. Yet my interest in watching the playoffs and Super Bowl LVII remains ‘sky’ high. Let’s face it, the NFL has built the ultimate entertainment brand watched by men and women, both young and old. It’s a cross-generational brand. It’s also one of the few remaining appointment TV programs I keep because I can get most of my quality entertainment from streaming services.

  • Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

    (Sports Business Journal) Selling sports venue premium inventory is tougher than ever, thanks to the competition for people’s time, snowballing societal and demographic changes, and smaller sales staffs. Eight industry pros gave SBJ their views on premium sales challenges in 2022 and what they’re doing differently to meet the moment.

  • Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

    (Sports Business Journal) One word kept popping up continually at the Association of Luxury Suite Directors’ mid-July conference in Manhattan: Flexibility. That word was rarely associated with any aspect of the live sports premium experience in the past. But a new generation of younger buyers entering the premium market who don’t want to be tied down and drastically increased competition for people’s disposable income have pushed flexibility to the fore. Those trends are manifested in the kinds of spaces, packages and availability that teams and venues are offering.

  • MLB attendance down 5% from '19 at ASG break

    (Sports Business Journal) An average of 26,409 tickets were distributed for each MLB game played Opening Day 2022 through this week’s All-Star break, a drop of 5% compared to the same period in 2019, according to an SBJ analysis of the league’s game-by-game data. Twenty-one clubs saw a decline in their average compared to the first half of 2019, with 15 of them experiencing a drop of double digits. The Dodgers, whose 56,000-seat ballpark is the league’s largest, boast the league’s highest average ticket sales (47,883), topping the next closest club (Cardinals) by more than 9,000 fans.