Sports Business Solutions – The Value of the Secondary Market
The “Secondary Market” has come a long way in sports over the last 10 years. It’s no longer just about “Scalpers” selling tickets on the corner of a venue prior to a game. Teams are getting smarter about ticket pricing, inventory, data, promotion and how to build out their secondary market in a way that doesn’t cannibalize their primary market sales or jeopardize the value of their season ticket offerings. We’re excited to partner with Tickets For Less for this session. On this webinar we discuss trends, best practices and how teams can better utilize their secondary market to drive greater results. We were joined on the call by Colin Hargis from NC State and Dan Hessling from the Texas Rangers as well as Ryan Kindt from Tickets For Less. Each shares whats working for their teams in the secondary market. Originally recorded June 18, 2020.