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  • Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

    (Sports Business Journal) Selling sports venue premium inventory is tougher than ever, thanks to the competition for people’s time, snowballing societal and demographic changes, and smaller sales staffs. Eight industry pros gave SBJ their views on premium sales challenges in 2022 and what they’re doing differently to meet the moment.

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  • Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

    (Sports Business Journal) One word kept popping up continually at the Association of Luxury Suite Directors’ mid-July conference in Manhattan: Flexibility. That word was rarely associated with any aspect of the live sports premium experience in the past. But a new generation of younger buyers entering the premium market who don’t want to be tied down and drastically increased competition for people’s disposable income have pushed flexibility to the fore. Those trends are manifested in the kinds of spaces, packages and availability that teams and venues are offering.

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  • MLB attendance down 5% from '19 at ASG break

    (Sports Business Journal) An average of 26,409 tickets were distributed for each MLB game played Opening Day 2022 through this week’s All-Star break, a drop of 5% compared to the same period in 2019, according to an SBJ analysis of the league’s game-by-game data. Twenty-one clubs saw a decline in their average compared to the first half of 2019, with 15 of them experiencing a drop of double digits. The Dodgers, whose 56,000-seat ballpark is the league’s largest, boast the league’s highest average ticket sales (47,883), topping the next closest club (Cardinals) by more than 9,000 fans.

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  • Secondary Tickets Market Size to record USD 2.24 Bn growth -- Technavio identifies North America as key market

    (PRNewswire) The global secondary tickets market is forecasted to grow by USD 2.24 billion, accelerating at a CAGR of 7.87% between 2020 and 2025. Technavio segments the market by type (sports events, concerts, performing arts, and movies) and geography (North America, Europe, APAC, South America, and MEA). The report provides a comprehensive analysis of recent developments, new product launches, major revenue-generating segments, and market behavior across geographies.

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  • Six Pac-12 Schools in Talks with Big 12

    (Front Office Sports) Six schools could follow USC and UCLA out of the Pac-12 as the college football landscape reshapes in real time. Arizona, Arizona State, Colorado, and Utah are reportedly in discussions to join the Big 12. Oregon and Washington could also follow the same path. With USC and UCLA leaving for the Big Ten in 2024, a prospective mass exodus presents a dire scenario for the Pac-12.

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  • SBJ Unpacks: The thinking behind the 2026 World Cup site selections

    (Sports Business Journal) Tonight in Unpacks: What are the biggest takeaways from the site selections for the 2026 FIFA World Cup? SBJ's Alex Silverman gives his winners and losers. • ABC's Stanley Cup Final Game 1 is up, but also down • NHL sets revenue record with 2021-22 season • Sedona Prince thinks now is the time to invest in women's sports • Team Liquid taps Honda for team naming rights in LCS • Fanatics Collectibles bring on new top exec

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  • FIFA Announces 16 Host Cities for 2026 World Cup

    (Front Office Sports) On Thursday, FIFA announced the full slate of cities that will host the 2026 World Cup, selecting 16 among 22 contenders in the U.S., Mexico, and Canada. The U.S.-based hosts include the country’s largest cities, as well as some mid-sized sports hubs. The world’s biggest sports tournament is coming to:

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  • Early Exit: Houston, Cincinnati, UCF to Join Big 12 in 2023

    (Front Office Sports) It’s official: Houston, Cincinnati, and UCF have announced they will all leave the AAC early, departing for the Big 12 for the 2023-24 season. BYU will also join the Big 12 in 2023, as it announced previously. In order to exit the AAC, the three schools will all pay exit fees of about $18 million, The Athletic reported. That’s an extra $8 million per school for leaving before the conference’s agreement, which required 27 months notice of a conference leaving. The schools made their announcement last fall.

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  • New York to Ban Hidden Fees in Live-Event Ticketing

    (The Wall Street Journal) New York is close to becoming the first state to ban hidden ticket fees after lawmakers passed measures aimed at boosting transparency in the marketplace. The pending legislation has attracted intense lobbying for more than a year from ticketing and ticket-broker entities. It is seen as a rare win for consumers who, lawmakers say, have suffered from ticketing companies’ predatory pricing practices. Approved in the state senate on Thursday and the assembly on Friday, it heads to the desk of Gov. Kathy Hochul, who has until July 1 to sign the bill before the existing law on ticketing expires.

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  • Kentucky Derby ticket demand higher than pre-pandemic numbers

    (Sports Business Journal) Ticketing tech company Logitix said demand for this year’s Kentucky Derby was significantly higher than pre-pandemic numbers. The '20 derby was held without fans, while last year’s race at Churchill Downs was limited to about a third of normal capacity, or around 52,000 people. This year’s event was the first full capacity crowd since '19. Logitix data analysts looked at the average ticket price of sold seats across multiple ticketing sites on the secondary market and found:

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  • NFL attendance up, ending three-year decline

    (Sports Business Journal) NFL teams averaged 67,254 fans at home games in '21, up 606 fans, or about 0.9%, over the pre-pandemic season of '19, according to an SBJ Atlas analysis of publicly reported attendance figures. The uptick ends a three-year decline for the NFL, even though lingering pandemic concerns and regulations have held down attendance in many sports. The rebound made up for losses from '18 to '19, which had been a 16-year low, but the per-game average remains 3.6% off its '16 high-water mark. Overall, the addition of the 17th game drove leaguewide ticket sales to an all-time high 18,293,114, but analyzing the per-game average shows trends independently of the added inventory and the new AFC/NFC imbalance in home games created by the new schedule.

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